#028 - Can a Scale That Leverages Behavioral Psychology Help You Lose Weight? - Professor Dan Ariely

We are in control of our decisions, right? Well, at least we all feel that way but the social science of behavioral economics demonstrates that we are really products of our environmental triggers and cultures. Still, we can act willfully but it's typical that environment will win out, for many behaviors, over time. One interesting line of work that has come from this field looks to understand how to create better products that leverage true modifiers of behavior for better outcomes. Today, I have Duke University Professor Dan Ariely on to discuss the field and the science related to a new product he's involved in called the Shapa body weight scale and he thinks it can help you have better control over your weight than the scale in your bathroom.